AI design tools deliver real time savings (~20%) in controlled settings, but benefits vary by user expertise—product managers gain more than professional designers, indicating task-dependent value.
Researchers tested whether AI-powered design tools (Figma Make) actually save time by having 50 designers and 50 product managers complete design tasks with and without the tool. They found about 20% faster completion times with AI assistance, especially for non-designers, suggesting these tools may let product managers do more design work themselves.