Academic libraries need to optimize their metadata and ensure open access to resources, as generative AI is now a primary discovery mechanism that directs substantial user traffic to institutional repositories.
This study tracked how generative AI tools like ChatGPT and Perplexity drive traffic to academic library resources. Using website analytics from 2023-2025, researchers found that AI significantly increases discovery of library materials, especially theses and dissertations with open access and stable links. The findings show AI is becoming a major pathway for users to find academic resources.